Capture combines technology with a dedicated team that actively operates, optimizes, and executes recruitment strategy within the platform.
Built on the industry's first and most-trusted behavioral intelligence, Capture enables you to:
1. Predict which prospects are ready to engage sooner.
2. Prioritize those most likely to enroll
3. Personalize outreach across every channel
4. Prove the ROI of every campaign automatically without needing to log into five different platforms.
Paired with a team of in-house enrollment strategists, you'll gain the earliest, deepest view into your funnel and the tools to act on it with confidence.
Colleges that use Capture get a full service partner that includes strategic enrollment advisory, digital advertising, creative, design & content, and more.
Why institutions choose Capture over the alternatives.
Not all enrollment marketing partners are built the same. Here's how Capture stacks up against the other firms you're likely evaluating.
| Capability | Capture Higher Ed | Waybetter | Encoura | Carnegie | enrollmentFUEL |
|---|---|---|---|---|---|
| Intelligence & Visibility | |||||
| Pre-conversion stealth visitor tracking |
✓
|
✗
|
Partial
|
✗
|
✗
|
| Full anonymous behavioral history on identification |
✓
|
✗
|
✗
|
✗
|
✗
|
| Real-time AI intent scoring (98–99% accuracy) |
✓
|
✗
|
Partial
|
Partial
|
✗
|
| Activation & Engagement | |||||
| Dynamic, behavior-personalized website content |
✓
|
✗
|
Limited
|
✗
|
✗
|
| AI-powered chat with CRM-connected behavioral profiles |
✓
|
✗
|
✗
|
✗
|
✗
|
Based on publicly available information. Capabilities may vary by package or configuration.
Unify intelligence and engagement
across the entire funnel.
Identify & Monitor Stealth Traffic
Using IP matching, email link tracking, form identification, and AI-powered conversational collection, we monitor intent signals and identify students earlier than any other platform.
Monitor Intent with Industry-Leading Behavioral Intelligence
Every page view, return visit, click pattern, and content interaction is stitched into a continuously updated student profile and timeline, even before they're identified.
Predict Application & Enrollment Likelihood with 99% Accuracy
Unlike static models that rely solely on historical data, Capture blends real-time behavioral signals with your historical enrollment data to ensure your team and budget are always focused where impact is highest.
Individualize Engagement Across Every Channel
The same behavioral intelligence that scores your prospects also powers every touchpoint: dynamic website content, behavior-triggered email journeys, retargeted digital ads, and AI-drafted counselor outreach.
Report and Prove ROI with Confidence
Every behavioral signal, communication, and conversion connects back to enrollment outcomes.
Lighten the load with a full-service partner.
Strategic Enrollment Advisory
Each institution partners with a senior enrollment advisor with 10+ years of campus leadership experience — guiding strategy, aligning initiatives to institutional goals, and staying accountable to outcomes.
- Annual enrollment strategy planning
- Funnel analysis and opportunity identification
- Market prioritization and territory travel modeling
Intelligence-Driven Digital Advertising
Fully managed advertising campaigns powered by behavioral intelligence, not demographics or purchased lists. Every campaign is built, monitored daily, and optimized continuously.
- Google Search, Display & Performance Max
- Social media (Meta, TikTok, Snapchat)
- Programmatic display & cross-channel retargeting
Email, Chat & Communication Campaigns
Behavior-triggered email journeys, AI-powered chat engagement, and counselor co-pilot outreach are all individualized to each student's actual browsing history, interests, and engagement signals.
- Triggered and drip email campaign builds
- Enrollment Scout AI chat configuration
- Counselor Co-Pilot AI email drafting
Creative, Design & Content
In-house designers and content specialists develop all campaign creative — from digital advertising assets to email templates and landing pages — aligned to your brand standards.
- Digital ad creative (static, animated, video)
- Email design and HTML development
- Landing page design and optimization
Data Science & Predictive Modeling
Capture's data scientists continuously refine predictive models using your institutional data + real-time behavioral signals, achieving 98–99% accuracy across Apply, Enroll, Search, and Travel models.
- Custom institutional model calibration
- Real-time AI scoring updates
- Annual ROI and attribution reporting
CRM Integration & Technical Support
Dedicated integration and technical support teams ensure clean, reliable data flow between Capture and your CRM — with two-way sync supporting Slate, Anthology, Salesforce, TargetX, Jenzabar, and Element451.
- Native CRM integration setup & management
- Data governance and deduplication
- Ongoing technical monitoring & support
Your dedicated Capture team is built from people who've done your job.
Every institution works alongside a multidisciplinary pod: a Senior Enrollment Advisor (10+ years campus leadership), a Client Success Manager, Campaign Specialists, a Designer, a Data/CRM Analyst, and ongoing training from our Client Success Trainer.
Increase conversions at
every stage of the funnel.
See why our partners call us "higher ed's best kept secret."
"Our enrollment is growing, the communication and clarity we receive is amazing. The constant improvement and investment Capture makes in its self is impressive...on second thought maybe I wouldn't recommend and keep this service our secret."
Liby Waltemath, Director of Strategic Communication
Missouri Western University