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Platform and Services for colleges and universities of all sizes

Predict, prioritize, personalize, and prove ROI from one unified platform.

Capture Higher Ed is the AI-powered enrollment marketing platform built on the industry's first and most-trusted behavioral intelligence.
With Capture, you'll predict which prospects are ready to engage sooner, prioritize those most likely to enroll, personalize outreach across every channel, and provethe ROI of every campaign automatically without needing to log into five different platforms.
Paired with a team of in-house enrollment strategists, you'll gain the earliest, deepest view into your funnel and the tools to act on it with confidence.
OUR PLATFORM

Unify intelligence and engagement
across the entire funnel.

1

Identify & Monitor Stealth Traffic

Using IP matching, email link tracking, form identification, and AI-powered conversational collection, we monitor intent signals and identify students earlier than any other platform.

Capture Tag
IP Matching
Email Identification
PID Forms
Enrollment Scout AI Chat
2

Monitor Intent with Industry-Leading Behavioral Intelligence

Every page view, return visit, click pattern, and content interaction is stitched into a continuously updated student profile and timeline, even before they're identified.

Capture Engagement Score (CES)
Capture Affinity Index (CAI)
Counselor Outreach Priority (COP)
3

Predict Application & Enrollment Likelihood with 99% Accuracy

Unlike static models that rely solely on historical data, Capture blends real-time behavioral signals with your historical enrollment data to ensure your team and budget are always focused where impact is highest.

Apply Model (99% accuracy)
Enroll Model (98% accuracy)
Search Model
Travel Model
4

Individualize Engagement Across Every Channel

The same behavioral intelligence that scores your prospects also powers every touchpoint: dynamic website content, behavior-triggered email journeys, retargeted digital ads, and AI-drafted counselor outreach.

Dynamic Web Content
Triggered Email Campaigns
Search & Display Advertising
Social Retargeting
Counselor Co-Pilot
5

Report and Prove ROI with Confidence

Every behavioral signal, communication, and conversion connects back to enrollment outcomes. 

Daily Visitor Reports
Campaign Analytics
Annual ROI Analysis
Slate / Salesforce Sync
Services & Expertise

Lighten the load with a full-service partner.

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Strategic Enrollment Advisory

Each institution partners with a senior enrollment advisor with 10+ years of campus leadership experience — guiding strategy, aligning initiatives to institutional goals, and staying accountable to outcomes.

  • Annual enrollment strategy planning
  • Funnel analysis and opportunity identification
  • Market prioritization and territory travel modeling
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Intelligence-Driven Digital Advertising

Fully managed advertising campaigns powered by behavioral intelligence, not demographics or purchased lists. Every campaign is built, monitored daily, and optimized continuously.

  • Google Search, Display & Performance Max
  • Social media (Meta, TikTok, Snapchat)
  • Programmatic display & cross-channel retargeting
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Email, Chat & Communication Campaigns

Behavior-triggered email journeys, AI-powered chat engagement, and counselor co-pilot outreach are all individualized to each student's actual browsing history, interests, and engagement signals.

  • Triggered and drip email campaign builds
  • Enrollment Scout AI chat configuration
  • Counselor Co-Pilot AI email drafting
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Creative, Design & Content

In-house designers and content specialists develop all campaign creative — from digital advertising assets to email templates and landing pages — aligned to your brand standards.

  • Digital ad creative (static, animated, video)
  • Email design and HTML development
  • Landing page design and optimization
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Data Science & Predictive Modeling

Capture's data scientists continuously refine predictive models using your institutional data + real-time behavioral signals, achieving 98–99% accuracy across Apply, Enroll, Search, and Travel models.

  • Custom institutional model calibration
  • Real-time AI scoring updates
  • Annual ROI and attribution reporting
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CRM Integration & Technical Support

Dedicated integration and technical support teams ensure clean, reliable data flow between Capture and your CRM — with two-way sync supporting Slate, Anthology, Salesforce, TargetX, Jenzabar, and Element451.

  • Native CRM integration setup & management
  • Data governance and deduplication
  • Ongoing technical monitoring & support
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Your dedicated Capture team is built from people who've done your job.

Every institution works alongside a multidisciplinary pod: a Senior Enrollment Advisor (10+ years campus leadership), a Client Success Manager, Campaign Specialists, a Designer, a Data/CRM Analyst, and ongoing training from our Client Success Trainer.

Proven Results

Increase conversions at
every stage of the funnel.

+6.8pp
Increase in applicant conversion rare
+4.5pp
Increase in deposit conversion rate
+5.6pp
Increase in yield conversion rate
99%
Predictive Model Accuracy
Primary reason I give Capture a 10/10 would be the amazing people — but the platform is also unique, easy to use, and very insightful. Having the ability to prioritize and personalize our efforts based on rigorous tracking of student behavior is incredibly powerful.
Erik Rose
Associate VP of Enrollment · Carroll College
Capture's products aren't just highly effective and easy for staff to adopt — they come with something even more valuable: a dedicated team of experts who stand by you through every stage of the enrollment process. They live it with you, every single day.
LeAnn Hughes
VP of Enrollment · Valparaiso University
I always appreciate the way the Capture team have open dialog with us and offer real ideas that support our goals. I've experienced far too many partners who simply told us our ideas were gold, offering no constructive criticism or additional perspectives.
Brett Eppley
Director of Admissions Communications · Hanover College
TARLETON STATE UNIVERSITY
2x
deposit rate for Capture-prioritized prospects
2.4x
higher inquiry-to-enrollment rate than non-Capture prospects
MADONNA UNIVERSITY
19%
increase in yield
300 first year students enrolled in a historic first year
University of Missouri–Kansas City
50%
inquiry increase
14%
applicant increase
13%
deposit growth
 


See why our partners call us "higher ed's best kept secret." 

"Our enrollment is growing, the communication and clarity we receive is amazing. The constant improvement and investment Capture makes in its self is impressive...on second thought maybe I wouldn't recommend and keep this service our secret."

Liby Waltemath, Director of Strategic Communication
Missouri Western University

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